SAWA Shoes has launched around the world. Touted as the first sneakers produced entirely in Africa from all African-made materials, they're crafted by local cobblers in Cameroon. The company is hoping to lay the foundation for a sustainable economy by exporting finished products from the continent, as opposed to simply producing raw materials that are finished in more developed countries. A noble goal, indeed, but even if they weren't doing such good, the shoes alone are worth a look. Influenced by the omnipresence of second hand clothes in the Africa, the simple design will look as good with a pair of plaid shorts as they will with a summer suit -- which may explain why such influential retailers as Comme des Garçons (Tokyo), Wood Wood (Berlin), Black Block (Paris) and Dover Street Market (London) have all placed orders. SAWA Shoes are sold among other African products like soaps, matchboxes and notebooks that make little corners recreating the atmosphere of their country.
via ValetMag.com
Read the full social media release via PitchEngine
Visit the official SAWA Shoes Website
SAWA Shoes on Twitter
SAWA Shoes on Facebook
SAWA Shoes Blog
1 comment:
Also - see www.oliberte.com. Focus more on premium leather shoes and CNN did a recent piece:
http://edition.cnn.com/2011/BUSINESS/02/01/oliberte.shoes.africa/index.html
Post a Comment